This paper presents results of a survey that has been conducted to analyze and trace

the significant factors that affect FDI inflow to the Jordanian market. The survey findings

are expected to contribute to a better understanding of trends and prospects of FDI

inflows to Jordan; through concentrating on the following broad objects: First identifying

the main risks that affect FDI inflows to Jordan. Second: exploring the main components

of each factor (economical, political, and cultural) that contributed most to FDI decision

making in Jordan.

Using a Conditional Logit model, it is found that despite the political factors to have

most significant influence on FDI decision to Jordan, there is a significant hidden role of

the cultural factors that drive political ones; in the way political factors could be

considered as a result of hidden cultural factors. Such conclusion, the importance of

t be clear even for several policy makers in the Middle East